This book offers a practical guide for scenario planning to make sense of the future of tourism for practitioners, researchers and students. It provides an overview of the theoretical development of scenario planning, describes the scenario planning method and puts it into the context of strategic foresight. A variety of scenario planning and futures case studies are presented which demonstrate how scenario planning is used and deployed. Each case study is drawn from the European Tourism Futures Institute¿s 12 years of practice, emphasising the different stages of the scenario planning method, and includes learning points and discussion questions to help readers understand key concepts, theories and applications.
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Norli
Scenario Planning and Tourism Futures av Albert Postma, Stefan Hartman, Ian Yeoman
Opprinnelig pris var: 449 kr.404 krNåværende pris er: 404 kr.
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